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Trade Marks Overview
Your organisation’s trade marks are potentially its most valuable asset. Trade Mark registration affords the trade mark owner the right to prohibit any other party from using an identical or similar trade marks in the same field of activity. This gives the owner-company a market-place monopoly over the distinguishing marks of its products, such as its colours, sounds, smells, logos, etc. A Registered Trade Mark is an essential asset in successful brand building, publicity and advertising.
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